You might be wondering that once you get your website on Google, that is all, it will start bringing traffic and conversions to it. No, it doesn’t happen like that. Even if you have your website on Google, if it’s not working properly, is not user-friendly and is not giving a good user experience, people will not waste another second on it. Time is fast, and so are people, so you need to act swiftly and make sure that you avoid these 5 technical errors that include crawling and indexing, mobile issues, slow page speed, security issues and poor URL structure to enhance user retention on your website.
If you want to have a free audit of your website, you can contact Worth IT Solutions and get your website checked.
Common Technical SEO Mistakes
Let us discuss the main technical errors which are impacting your website in a negative way and are killing your conversions.
1. Crawling and Indexing
Let’s suppose that you have your products listed on your e-commerce store, but if it’s not visible to Google, it would be of no use. How will people reach out to your products? So, make sure that your products are crawlable and indexable by Google.
Run a site audit using site:yourdomain.com in Google. Check for robots.txt to see whether you have accidentally blocked the product pages or blog pages, or any important pages from being indexed. Also, make sure that you have submitted sitemaps for Google to crawl and index your pages.
2. Lack of Mobile Friendliness
Almost 90% of users are now looking for products from their mobile phones. So, it is important to make sure that your website is mobile-friendly. Its layout, design and buttons are all optimised from a mobile perspective as well.
Common factors that can cause mobile usability issues, according to Google search, include buttons that are too small to tap easily, text that is so small that users are unable to read it and horizontal scrolling on product pages.
You can increase your mobile friendliness by using a responsive design that works on all screen sizes, touch targets should be 44px, improve checkout process on mobile and also check out on real mobile devices rather than browser simulators.
3. Inadequate Page Speed Optimisation
Mobile friendliness is important, but with that, page loading speed also plays a critical role in it. Let’s say a customer has clicked on a website and its loading speed is low, buttons are small, and it takes time to switch from one page to another, as compared to another site on which the pages are loading faster, has proper navigation and is looking user-friendly with a good user experience. What do you think the customer will go to which site? Obviously, the one with a good user experience.
Common problems that can cause these issues are unoptimized product images, excessive JavaScript and CSS files, poor server response time and missing compression.
The key solution to these issues can be compressed images under 100 KB without quality loss. You can also enable browser caching for repeat visitors. Use a content delivery network for global product delivery and minimise HTTP requests.
4. HTTPS Security Issues
Make sure that your website is secure because online shoppers don’t go to sites that are not secure, and the ratio of buying products from these sites is often low, resulting in revenue loss. The factor of trust among customers towards an e-commerce store is very important.
Google also ranks HTTPS sites higher; browsers mark HTTP sites as not secure, thus telling people not to click on them, and payment processors need an SSL certificate, which is only possible if you have a secure site. Customer trust affects the conversion rate.
To make your website secure, install an SSL certificate from a trusted provider. Update all internal links to HTTPS. You should also set up a 301 redirect from HTTP to HTTPS. And finally update settings on Google Search Console.
5. Poor URL Structure
Messy URLs confuse search engines as well as customers, as a result hurting both rankings and customer trust.
Bad URL example includes yourstore.com/p?1d=12467, where example good URL example includes yourstore.com/women-makeup-mascarra
For a good URL, make sure that you use descriptive keywords in it, keep URLs under 60 characters, use hyphens instead of underscores and maintain a consistent structure through categories. In this way, Google can recognise the products on your page and will show them to the users asking for them.
If you want to know more about how to increase site traffic and drive sales, visit our website.
Technical SEO
In SEO, approximately 70% of SEO is technical; you can keep an easy hand on other things, but you cannot skip the technical aspects of SEO, as it is the basis for your website. Every slow page, broken link or indexing issue means loss of traffic and those websites that are technically sound, Google ranks them higher on search engines. When your website ranks higher, it will automatically increase traffic and conversion rate on your website.
Now, an important factor is how you can identify technical errors in your website. Audit your website for all critical issues, prioritise fixes, and monitor conversion rate after each fix. You should also continuously test and optimise for better performance.
Final Takeaway
SEO is a critical aspect for your website to rank on Google, and technical SEO plays a crucial role in it. If you want your brand to be recognised worldwide, you should pay proper attention to its organic reach and visibility across search engines. WIS can help you in increasing your sales and identifying potential errors due to which your website might be lagging behind. Contact us to get a free audit of your website.
Frequently Asked Questions (FAQs)
The biggest issues usually include slow page speed, poor mobile experience, duplicate content, broken links, and missing structured data. These mistakes stop search engines from understanding your site and stop customers from converting.
If your site takes longer than 2–3 seconds to load, users bounce, and Google knows it. Slow speed kills trust, hurts rankings, and pushes shoppers straight to your competitors.
Most shoppers browse and buy from their phones. If your site isn’t mobile-friendly, they’ll leave instantly. Google also ranks mobile-optimised sites higher, so ignoring mobile means you lose traffic and sales.
