[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero” _builder_version=”4.21.0″ background_enable_image=”off” parallax=”on” custom_padding=”0px|0|0px|0px|false|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Skipper\u2019s Pet Products” admin_label=”Fullwidth Header” _builder_version=”4.21.0″ title_font_size=”80px” button_one_border_color_hover=”#ff8a3d” button_one_border_radius_hover=”100px” button_one_letter_spacing_hover=”5px” button_one_bg_color_hover=”#ff8a3d” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][et_pb_fullwidth_image src=”https:\/\/worthitsolutions.co\/wp-content\/uploads\/2023\/06\/banner-services-02-1-1.png” title_text=”banner services-02 1″ _builder_version=”4.21.0″ _module_preset=”default” positioning=”absolute” position_origin_a=”top_center” width=”100%” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote Section” _builder_version=”4.21.0″ custom_padding=”110px|0px||0px|false|false” da_disable_devices=”off|off|off” border_color_all=”gcid-089d4ed3-298c-4c0a-867b-dad29cb8f0d0″ global_colors_info=”{%22gcid-089d4ed3-298c-4c0a-867b-dad29cb8f0d0%22:%91%22border_color_all%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_4,1_4″ admin_label=”Quote Area” _builder_version=”4.16″ use_custom_width=”on” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Author Name” _builder_version=”4.21.0″ text_font=”|600||on|||||” text_text_color=”gcid-089d4ed3-298c-4c0a-867b-dad29cb8f0d0″ text_letter_spacing=”4px” header_font=”||||||||” header_4_font=”||||||||” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{%22gcid-089d4ed3-298c-4c0a-867b-dad29cb8f0d0%22:%91%22text_text_color%22%93}”]<\/p>\n
– Client Background<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto Slab||||||||” text_font_size=”17px” text_letter_spacing=”1px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”||||||||” header_3_line_height=”1.6em” header_4_font=”||||||||” custom_margin=”|||” custom_padding=”|||30px” animation_style=”flip” animation_intensity_flip=”5%” animation_starting_opacity=”100%” border_color_all=”#0C71C3″ border_width_left=”10px” global_colors_info=”{}”]<\/p>\n
Skipper’s Pet Products is a reputable brand known for its high-quality pet dog food. With a dedication to providing nutritious and delicious options for dogs, they have earned a loyal customer base. Skipper’s Pet Products’ commitment to pet health and well-being is at the core of their business philosophy. This case study explores how our Search Engine Optimization (SEO) services have significantly benefited Skipper’s Pet Products by improving their online visibility, website traffic, and ultimately, revenue.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Project Image Area” _builder_version=”4.21.0″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ overflow-x=”hidden” overflow-y=”hidden” custom_padding=”|||” custom_css_main_element=”height:600px;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/worthitsolutions.co\/wp-content\/uploads\/2023\/10\/screencapture-skipperspetproducts-2023-10-09-00_57_40.png” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ custom_margin=”0px||||false|false” custom_padding=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”2%” hover_transition_duration=”3500ms” hover_transition_speed_curve=”ease-in-out” border_width_all=”30px” border_color_all=”#ffffff” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”15px” box_shadow_blur=”60px” box_shadow_color=”rgba(29,61,71,0.2)” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”-8050px||||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Analysis Section” _builder_version=”4.16″ custom_padding=”90px||90px|” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,3_4″ admin_label=”Project Analysis Area” _builder_version=”4.21.0″ custom_padding=”60px|0px|60px|0px” border_color_all=”gcid-ff0451c3-7778-428f-8764-a32498812d77″ border_width_top=”1px” global_colors_info=”{%22gcid-ff0451c3-7778-428f-8764-a32498812d77%22:%91%22border_color_all%22%93}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”||||||||” text_text_color=”gcid-4541ecdf-9c03-41ad-827f-c4272d911954″ header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_text_color=”gcid-4541ecdf-9c03-41ad-827f-c4272d911954″ header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{%22gcid-4541ecdf-9c03-41ad-827f-c4272d911954%22:%91%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Before partnering with Worth IT Solutions, Skipper’s Pet Products faced several challenges in their digital marketing efforts:<\/p>\n
Limited Online Visibility:<\/strong><\/span><\/p>\n Despite offering top-notch dog food products, Skipper’s Pet Products struggled to rank prominently on search engine results pages (SERPs). This limited their visibility to potential customers.<\/li>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Our Process Area” _builder_version=”4.21.0″ custom_padding=”60px|0px|60px|0px” border_color_all=”gcid-ff0451c3-7778-428f-8764-a32498812d77″ border_width_top=”1px” global_colors_info=”{%22gcid-ff0451c3-7778-428f-8764-a32498812d77%22:%91%22border_color_all%22%93}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_text_color=”gcid-4541ecdf-9c03-41ad-827f-c4272d911954″ header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{%22gcid-4541ecdf-9c03-41ad-827f-c4272d911954%22:%91%22header_3_text_color%22%93}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n We understood that an effective SEO strategy was essential to meet Skipper’s Pet Products’ objectives. Here’s how they approached the challenges:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Final Result Area” _builder_version=”4.21.0″ custom_padding=”59px|0px|60px|0px||” border_color_all=”gcid-ff0451c3-7778-428f-8764-a32498812d77″ border_width_top=”1px” global_colors_info=”{%22gcid-ff0451c3-7778-428f-8764-a32498812d77%22:%91%22border_color_all%22%93}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”||||||||” text_text_color=”#E09900″ header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_text_color=”gcid-4541ecdf-9c03-41ad-827f-c4272d911954″ header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{%22gcid-4541ecdf-9c03-41ad-827f-c4272d911954%22:%91%22header_3_text_color%22%93}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Our SEO services brought about remarkable improvements for Skipper’s Pet Products:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.21.0″ background_color=”#0C71C3″ max_width=”1280px” custom_padding=”40px|40px|40px|40px|true|false” link_option_url=”#” border_radii=”on|5px|5px|5px|5px” use_custom_width=”on” custom_width_px=”1280px” locked=”off” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#0C71C3″ background_enable_color__hover=”on”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” image_icon_width=”70px” content_max_width=”1100px” image_icon_width_tablet=”70px” image_icon_width_phone=”30px” image_icon_width_last_edited=”on|phone” _builder_version=”4.21.0″ header_font=”Work Sans|700|||||||” header_text_align=”center” header_font_size=”45px” header_line_height=”1.5em” body_font=”||on||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”2em” background_layout=”dark” animation_style=”fade” header_font_size_tablet=”30px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” image_max_width=”70px” image_max_width_tablet=”” image_max_width_phone=”30px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n “Our partnership with Worth IT Solutions has been transformative. Their SEO expertise has catapulted our brand into the spotlight, significantly improving our online visibility and driving more potential customers to our website. The results have been outstanding, with increased sales and a strong online presence. Worth IT Solutions has proven to be an invaluable partner in our growth journey.”<\/span><\/i><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Footer” module_class=”footer-form” _builder_version=”4.21.0″ use_background_color_gradient=”on” background_color_gradient_direction=”114.87deg” background_color_gradient_stops=”#3188c9 0%|#2655a4 100%” background_enable_image=”off” custom_margin=”|||” custom_padding=”120px|0px|120px|0px|true|false” custom_padding_tablet=”10vw||10vw||true” custom_padding_phone=”5vw||5vw||true” da_disable_devices=”off|off|off” global_module=”784″ saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” _builder_version=”4.21.0″ 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padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_blurb title=”Office” use_icon=”on” font_icon=”||divi||400″ icon_color=”#faa63c” icon_placement=”left” image_icon_width=”28px” content_max_width=”1100px” _builder_version=”4.21.0″ header_font=”Share Tech||||||||” header_font_size=”24px” header_line_height=”1.2em” body_font=”Open Sans||||||||” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” custom_padding=”|||” animation_style=”fold” animation_delay=”150ms” animation=”off” icon_font_size=”28px” locked=”off” global_colors_info=”{}”]<\/p>\n Plot 605, Block F2, Phase 1 Johar Town, Lahore, Punjab, Pakistan.<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Hours” use_icon=”on” font_icon=”||divi||400″ icon_color=”#faa63c” icon_placement=”left” image_icon_width=”28px” content_max_width=”1100px” _builder_version=”4.21.0″ header_font=”Share Tech||||||||” header_font_size=”24px” header_line_height=”1.2em” body_font=”Open Sans||||||||” 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With a dedication to providing nutritious and delicious options for dogs, they have earned a loyal customer base. Skipper’s Pet Products’ commitment to pet health and well-being is at the core of their business philosophy. This case study explores […]<\/p>\n","protected":false},"author":1,"featured_media":1193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/posts\/754"}],"collection":[{"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":14,"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"predecessor-version":[{"id":1202,"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/posts\/754\/revisions\/1202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/media\/1193"}],"wp:attachment":[{"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worthitsolutions.co\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The pet dog food market in the UK is highly competitive, with numerous brands vying for consumer attention. Skipper’s needed a strategy to stand out from the crowd.<\/li>\n
Their website was not optimized for search engines, resulting in lower organic traffic and missed opportunities for conversions.<\/li>\n<\/ul>\nOur Approach<\/h3>\n
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Worth IT Solutions began by conducting a thorough audit of Skipper’s Pet Products’ website. This audit identified technical issues, on-page optimization opportunities, and areas for improvement in their existing content.<\/li>\n
In-depth keyword research was conducted to identify the most relevant and high-impact keywords in the pet dog food industry. This helped prioritize content creation and optimization efforts.<\/li>\n
We then optimized the website’s on-page elements, including meta tags, headings, and content, to align with the target keywords. They also improved the site’s overall user experience.<\/li>\n
A content strategy was developed to create informative and engaging content related to pet dog food, nutrition, and care. This not only improved SEO but also established Skipper’s as an authority in their niche.<\/li>\n
Worth IT Solutions implemented a robust link-building strategy to acquire high-quality backlinks from reputable sources. This helped improve the website’s domain authority and search engine rankings.<\/li>\n
Technical issues, such as website speed and mobile responsiveness, were addressed to enhance the overall user experience and search engine ranking.<\/li>\n
Given the nature of the business, local SEO optimization was crucial. Worth IT Solutions ensured that Skipper’s Pet Products had a strong local online presence.<\/li>\n<\/ul>\nResults Achieved<\/h3>\n
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Within the first few months, Skipper’s Pet Products experienced a substantial increase in organic website traffic. Their website began ranking prominently for relevant keywords, driving more qualified visitors.<\/li>\n
Many of Skipper’s target keywords achieved higher rankings on search engine results pages. This made the brand more visible to potential customers actively searching for pet dog food products.<\/li>\n
Technical SEO improvements and on-page optimizations led to an improved user experience on the website. Visitors found it easier to navigate and access the information they needed.<\/li>\n
Skipper’s Pet Products’ blog became a go-to resource for pet owners seeking advice on dog nutrition and care. This established the brand as an authority in the industry and fostered trust among customers.<\/li>\n
With increased website traffic and improved content, Skipper’s Pet Products witnessed higher conversion rates, translating into increased sales and revenue.<\/li>\n
Worth IT Solutions provided Skipper’s with regular reports and analytics, showcasing the tangible return on investment (ROI) achieved through their SEO efforts.<\/li>\n<\/ul>\n
S-S: Closed<\/p>\n