Amazon Advertising
At Worth IT Solutions, we understand the importance of PPC advertising on Amazon and are dedicated to helping businesses maximize their potential on this platform. In today’s digital age, e-commerce has become the norm for many consumers.
WHAT IS PPC
How It Works
Amazon Advertising is a Pay-Per-Click (PPC) advertising platform that allows businesses to promote their products and increase visibility on the Amazon marketplace. The platform offers a variety of advertising options, including sponsored products, sponsored brands, and sponsored display ads. Sponsored products are ads that appear in search results and on product detail pages, and are designed to help businesses increase visibility and sales for specific products. Sponsored brands allow businesses to promote their brand by displaying a logo, headline, and multiple products in search results and on product detail pages.
Sponsored display ads allow businesses to show their ads on other websites and apps to target customers who have shown an interest in their products.
The process of setting up and running an Amazon Advertising campaign is relatively simple.
Businesses can create an account on the Amazon Advertising platform.
They set up their campaign by selecting their desired advertising options, targeting specific audiences, and setting a budget for their campaign.
They can then create ads by providing product images, headlines, and descriptions, and choose keywords or product categories to target.
Once the campaign is live, Amazon’s algorithm uses the provided information to match the ads to the right audience, and the cost of the campaign is calculated based on the number of clicks or impressions generated.
Businesses can track the performance of their campaign in real-time and make adjustments as needed.
WHAT WE DO?
We provide targeted advertising
We help target specific audiences based on demographics, interests, and purchase history, allowing for highly targeted and effective advertising campaigns.
We help to increase visibility
Amazon is one of the most popular online marketplaces, with millions of customers. With our expertise, advertising on Amazon can help increase visibility for your business and drive more sales.
We increase brand awareness
Advertising on Amazon can help increase brand awareness for your business, making it more recognizable and memorable to customers.
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OUR PPC SERVICES
Amazon Advertising offers a variety of options for businesses to promote their products, including sponsored products, sponsored brands, and sponsored display ads. Each option has its own set of benefits and can be tailored to fit the specific needs and goals of a business.
PPC Specialist Support
A specialist is assigned to audit the previously running campaigns and analyze the marketplace for further strategies.
Creation of Amazon Ads
The team builds upon the devised strategy by specialists to create different PPC campaigns for amazon ads.
Master Keyword Research
Analyzing competitors and the market, the experts conduct in-depth keyword research by using different latest tools.
Negative Targeting
The running campaigns are evaluated and the keyword that is not performing as per expectation is excluded in the process.
Strategic Campaign Set-Up
The PPC specialist plans and designs campaigns for the different kinds of ads and gets them executed by the team.
Strategic Bid Optimization
Bid optimization tends to be a great challenge when doing PPC. Therefore a strategic bid optimization plan is generated to control spending.
OUR PROCESS
Our process focuses on leveraging social media to enhance your brand, engage your audience, and achieve measurable outcomes.
Analysis
We analyze the current market plans and derive strategies accordingly.
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Preliminary Report
Our data analysts prepare a complete report after analysis.
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Testing
Multiple tailored campaigns are created for testing purposes.
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Campaign Optimization
We use gathered data to optimize campaigns and deliver lower ACoS.
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Performance Review
Bi-monthly call reports are delivered for client satisfaction.
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