Amazon does not allow marketers vast branding opportunities. Hence, they introduce features like Enhanced Branded Content that help the seller to uplift their marketing strategies.

Are you eager to know What is Enhanced Brand Content? Read to know all about it.

What is Enhanced Brand Content

Amazon has recently amalgamated Enhanced Brand Content and A+ Content. This is Amazon’s feature that enables the seller to add attractive visuals to their product listings. When the product is searched on Amazon, the content which is A+ tends to attract the eye of the customer. The visibility of their products is increased by optimizing the visuals, and product listing. It also helps to decrease the ACoS and increase the conversion rate.

Amazon has two types of seller accounts – Seller Central sells directly to consumers and Vendor Central sells directly to Amazon. Content management is required for both platforms. So, EBC was meant for Seller Central while A+ content was meant for Vendor Central.

How is Amazon EBC beneficial for me?

Amazon Enhanced Brand Content is beneficial for the seller’s in multiple ways. Let’s discuss how:

Increase Brand Identity:

If you seek to choose Enhanced Brand Content Or A+. It gives you multiple pathways to stand out in your store. Your optimized profile will rank above the competitors. It gives you the option to create a custom logo and information of your brand. In a nutshell, it will help the audience to recognize your brand on Amazon.

Boost Sales:

Increased visibility of the store helps to attract more customers. There are chances that people who visit your product listing convert into potential customers. Increased traffic of optimized profiles results in more conversions. This will boost the sales.

Enhance Visibility

Visuals play a key role in engaging your customers. In an online store, the images should be appealing to the eye of the customer. It will help the customer to decide on purchasing the product. Keywords in the form of  ALT text are written on each image that provides information of the product while indexing on Google and other search engines.

Mobile Optimization:

Your content and E-commerce store should be mobile-friendly. The web design and content quality have to be easy to understand at one glance. This essential feature as a lot of people aim to use their gadgets for online shopping.

Innovative Ideas:

Your Amazon store should stand out among competitors. Think out of the box with creative ideas to enhance your photography, product listing, and strategies. Jump on bandwagons to make your products stand out. Put all the effort into grabbing the attention of your customers. Be innovative and try different features.

Have you heard about A++ Content?

Google has now introduced A++ content which is a paid feature. There are minor differences in both. Access to A+ content is available under the Brand Amazon Registry whereas access of A++ content is by invite only and it is a paid version. The difference lies between the image sizes and modules.

For a better understanding of A+ content, have a look at this example of Skipper’s Pet Products attached below:

What is the criteria of Amazon EBC?

In the Enhanced Brand Content feature, you will have to make rich content. Here are a few steps to follow:

Get registered and approved on Amazon Brand Registry. A seller registered products on Amazon Launchpad and exclusives are required. They can avail of EBC or A+ content features for ASINs that are approved catalogs of the brand.

How to create Amazon EBC?

If you aim to create Amazon EBC, you need to follow these steps:

• Log in to your Seller or Vendor Central account on sellercentral.amazon.com
• Click on the Advertising tab and open A+ Content Manager from the menu.
• Click on ‘Start Creating A+ content’

After completion of the steps, now you can customize and create however you like. The name, language, and module options are given for customization.

Modules consist of pictures and infographics, keywords, and comparison charts. Enter titles and apply ASINs of products from your inventory. They give you the option to update the EBC of already existing ones. Also you can preview what your EBC will look like on mobile as well as desktop.

Check for any errors. There should be no punctuation and grammatical errors or misspellings and irrelevant information. Follow the guidelines before the final step which is ‘Reviews and Submit.’  Wait for approval once the steps are completed. It will take 7 to 14 days for the approval of the content.

Mistakes to Avoid:

• Amazon EBC does not allow registered trademarks, copyrights, and symbols as part of the content.
• Phrases like Free shipping, should be avoided
• Don’t use warranty and guarantee kinds of statements.
• Promotional claims should be claimed
• Watermarks and URLs on images are not allowed.
• Any contact information of the distributor, seller or any kind should be avoided.

Worth IT Solution is a leading digital creative agency that offers a variety of services like Website development, Marketing including Amazon. Our team has expertise in Amazon Dropshipping and advertising also in Enhanced Branded Content. We can provide you with professional help to optimize your store in a way that will increase your brand visibility and decrease ACoS. Results boosted sales and more visibility.

Conclusion

If you are looking forward to standout on Amazon. Create Enhanced Branded Content. You will be more prominent among other competitors. The right way is to seek professional help for instant results.

Frequently Asked Questions:

What does EBC stand for?

EBC stands for Enhanced Branded Content. This is Amazon’s feature that helps the seller to display their products more attractively.

What is Amazon Brand Registry?

Brand Registry is the resource that protects your IP, manages your accuracy of product listing and accelerates your business activities. It has several features that help to scale your business.

Where does Enhanced Branded Content appear?

Amazon Enhanced Branded Content is indexed by Google SERP as Amazon does not allow HTML content.